Alejandro Hernandez Guzman

Ideas need
somewhere to go.

I’m an experiential and multidisciplinary designer. I work across spatial storytelling, brand experiences, material experiments and digital interfaces.

I was born in Colombia and raised in Ontario. I came to experiential design through architecture—through the relationship between a drawing, a place, and the person trying to understand it.

I like asking what else is possible. Sometimes the answer is a speculative city. Sometimes it is a material that refuses to behave as expected, or a website that helps someone make a decision.

Human direction.
Useful tools.

AI is part of my practice, not a substitute for authorship or evidence. The project pages explain where it was used, what I directed or edited, and where the record is incomplete. Concept imagery stays distinct from documentation of made work.

I’m interested in work where research, storytelling and making can meet—across exhibitions, brands, spaces and the web.