Next.js
Storefront and connected page system described in the existing case.
All work
Commerce, character & brand systems
Sidekicks Socks
A playful world with a clear shopping path.
Project status
Client project (private preview) · 2026 · Commerce concept — checkout simulated, no real orders.
Project boundary. This is a client case study — not a claim of commissioned, built, tested, or approved work beyond what this page documents. The storefront is a preview: checkout is simulated and no real orders are taken.
My contribution
Website design and building, commerce UX, brand system, character narrative and launch planning.
01 / Design decisions
Fix the store and the story together.
The starting point had product photographs and a colourful identity, but shopping, sizing and launch information needed a clearer structure. I connected the product journey to the practical information parents need before deciding.
02 / Design decisions
Give products a second role.
The five products become characters with connected stories. The narrative layer supports the brand while product pages keep pricing, sizing and the bundle path easy to find.
03 / Design decisions
Put the parent’s questions before the cart.
Two age ranges (3–5 and 6–99) keep sizing to one quick choice, and the size guide sits in the header and on every product. The Trio lets a parent choose any three designs, repeat a favourite and set each pair’s size separately, with the saving stated up front. Shipping regions appear on the homepage, before anyone reaches the cart.
What came out of it
The outcome.
A multilingual client-preview system joining products, stories, supporting information and a simulated shopping flow. It is not presented as a live store.
What I would develop next
Confirm owner decisions on inventory, carriers, tax, policies and support, then verify live payments before accepting real orders.
Explore all 3 curated project assets
Additional views and the assets discussed above. Open images for their full composition; videos use native playback controls.
Tools with a purpose.
Postgres & Redis
Product/order data architecture and prepared session/rate-limit infrastructure, as documented. This is not a claim that live orders are enabled.
Stripe & Resend
Prepared payment and email integration work. The case records a no-charge preview and closed launch gates.
Where AI enters the process.
AI-assisted illustration
AI-assisted character illustration; final art directed by hand.
Authored project account